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we are fig.

Built around women's health, not the other way around.

Especially when your symptoms don’t fit neatly into one diagnosis.

Fatigue that never fully lifts

Pain that changes shape

Symptoms that don’t show up on tests

Most women are left to figure it out alone.

Especially if they’ve been dealing with symptoms for years.

Women’s health is still shaped by fragmented care, conflicting advice, and systems that weren’t designed to listen.

Symptoms are dismissed. Information is scattered. Answers are hard to trust, and even harder to access.

Fig exists because this shouldn’t be normal.

Know your health, not just your symptoms.

your baseline matters

Fig helps you understand what’s normal for you, so changes

don’t go unnoticed.

  • Fig helps you build a clear, continuous view of your health over time, bringing together symptoms, cycles, treatments, medications and everyday observations in one place.

  • By seeing everything side by side, patterns start to emerge. Changes make more sense when they’re viewed in context, not in isolation.

  • With your health information organised and secure, preparing for appointments becomes calmer and more focused — no scattered notes, no second-guessing.

No templates.
No Compromises.
Just her.

Informed

Grounded in evidence
and shaped with clinical expertise, not trends.

Whole-body Thinking

Health isn't linear and symptoms don't live in isolation. Fig reflects how women actually live.

Private

Built with privacy at its core. Your data is never the product. 

Proactive

Focused on understanding patterns over time, so concerns can be addressed earlier, not after years of dismissal. 

Fig is for women who...

Are managing a chronic or ongoing health condition

Are tired of being dismissed, rushed or told "everything looks normal"

Want evidence and intuition, not one or the other

Want to feel prepared, not overwhelmed

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Fig's Approach

Fig is being developed with a commitment to clinical rigor, ethical design and long-term impact.

We believe better health outcomes start with understanding, and that women deserve health tools built with care, not data extraction.

Be part of the first chapter

Start with Clarity. Thoughtful updates only. 

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